Summer Merch Collection 2020

When Sammi began designing her summer merch collection, she did not expect the historical events that occurred in June. Instead of pushing the launch date because of the halt in promotional content on social media, she decided to donate & match 100% of proceeds from June to The Trevor Project, The Know Your Rights Camp, & The Carver Foundation of Norwalk. In her launch announcement on Instagram she stated, “I’m so excited to contribute to local, LGBTQ+, and youth organizations benefiting the black lives matter movement and give you guys the opportunity to do the same.” At the end of the month, she matched the $750 of proceeds, raising the total to $1,500 and donated $500 to each organization.