Emmy Hartman x Dormify
While Sammi was Head of Influencer Marketing at Dormify, she launched a new collaboration initiative giving influencers the opportunity to create their own room which their followers can then buy in full or in pieces. Sammi chose to work with TikTok star, Emmy Hartman (@emmwee) because her eclectic and unique Emmy’s style showcased how Dormify can appeal to a much wider audience than your average girly college student. The collaboration was hugely successful and Dormify went on to do the same style collaboration with many other creators. In Los Angeles, Sammi shot Emmy’s room, launch photos and videos.
@emmwee DONT FORGET THAT YOU CAN SHOP MY ROOM ON THE @dormify ♬ Monday Jazz - Easy Listening Jazz Instrumentals
Emmy selected two of Sammi’s photography prints from her collection with Dormify for her room